Trend Article

Millennials' Coffee Preferences

September 07, 2016
Business Type
College & University

Increased Coffee Consumption

Total Millennial coffee consumption has increased 40% over the last 10 years.

Daily Consumers of Gourmet Coffee

Strongest daily consumers of gourmet coffee beverages are 25-39 years of age (42%)

Away from Home

30% of Millennials exclusively drink prepared coffee away from home

Importance of Flavor Selection

72% of Millennials say flavor selection is important when purchasing flavored coffee

New Flavors

86% of Millennial flavored-coffee drinkers will experiment with new flavors