Millennials' Coffee Preferences

Flavored Coffee

Flavored coffee growth is fueled by flavor-friendly Millennial consumers aged 18-34. Compared to five years ago, Millennial coffee preferences have shifted significantly to seasonal and unique flavors.  

Millennial Coffee Consumption Preferences

Source: Millennial Flavored Coffee Consumer. FFS Inc., Coffee Group

Millennials are:

• Rapidly replacing black coffee drinkers and the aging Baby Boomer generation
• Open to new taste experiences and expect flavor variety

Coffee Flavor Favorites

Source: Coffee and Tea on Premise, U.S. Mintel, 2017

Coffee Time Opportunities

Hot coffee dominates the morning daypart for Millennials while cold coffee beats out energy drinks for the afternoon daypart.

Source: Millennial Flavored Coffee Consumer. FFS Inc., Coffee Group, 2016,