Millennials' Coffee Preferences
- March 09, 2018
- Business Type
- College & University
Flavored coffee growth is fueled by flavor-friendly Millennial consumers aged 18-34. Compared to five years ago, Millennial coffee preferences have shifted significantly to seasonal and unique flavors.
Millennial Coffee Consumption Preferences
Source: Millennial Flavored Coffee Consumer. FFS Inc., Coffee Group
- Rapidly replacing black coffee drinkers and the aging Baby Boomer generation
- Open to new taste experiences and expect flavor variety
Coffee Flavor Favorites
Source: Coffee and Tea on Premise, U.S. Mintel, 2017
Coffee Time Opportunities
Hot coffee dominates the morning daypart for Millennials while cold coffee beats out energy drinks for the afternoon daypart.
Source: Millennial Flavored Coffee Consumer. FFS Inc., Coffee Group, 2016,