The "Pick Me Up Trend"
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The "Pick Me Up Trend"

The "Pick Me Up Trend"

Posted
March 09, 2018
Business Type
All Businesses

An Occasion for Opportunity

 

Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition, May 2017

 

Hot Coffee

 The “Pick-Me-Up” occasion is expectantly most prominent for hot coffee with 55% of occasions. 

 

 

Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition, May 2017

 

 

 

Iced Coffee

Regular iced coffee is often purchased as a “Pick-Me-Up” occasion.

 

“What was the primary function of the traditional iced coffee beverage you purchased on your most recent trip?”

 

Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition, May 2017